Instacart says Q2 2026 revenue rises 14% as advertising growth outpaces GTV

Reuters2026/08/07 00:02

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In Q2 2026, Instacart posted 14% GTV growth to $10.35 billion, driven by monthly customer gains, 9% order growth to 90 million.
Total revenue rose 14% to $1.04 billion; advertising and other revenue increased 16% to $297 million, outpacing GTV growth.
Average order value rose 4% to $115, supported by deeper engagement and stronger mix from club retailers, which tend to drive larger baskets.
Adjusted EBITDA increased 19% to $313 million; operating cash flow jumped to $493 million, mainly from accounts receivable collections.
Management pointed to improved fulfillment quality, inventory intelligence investment, broader no-markup retailer adoption, and an AI assistant rollout to support growth.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Instacart - Maplebear Inc. published the original content used to generate this news brief on August 07, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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Instacart says Q2 2026 revenue rises 14% as advertising growth outpaces GTV

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