e.l.f. Cosmetics partners with AI virtual closet platform Alta for beauty recommendations

Reuters2026/09/08 04:01

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e.l.f. Beauty entered a partnership with Alta, an AI-powered virtual closet platform, marking its first beauty-brand tie-up on the service.
Soft Glam products will be available to Alta users, enabling product tracking in digital closets and automated recommendations to match outfits.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. e.l.f. Beauty Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202609080001BIZWIRE_USPR_____20260907_BW067540) on September 08, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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e.l.f. Cosmetics partners with AI virtual closet platform Alta for beauty recommendations

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