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BUZZ - Netflix shares drop; the company appoints a new chief content officer

BUZZ - Netflix shares drop; the company appoints a new chief content officer

路透社路透社2026/10/16 10:21
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- ** Streaming giant Netflix (NFLX.O) fell 2.4% in pre-market trading, to $70.90

** The company appointed (link) former Disney executive Peter Rice as Chief Content Officer, replacing Bela Bajaria, who has served at Netflix since 2016

** Rice will oversee NFLX's content strategy, including series, films, and live events in all regions, effective from October 26

** The appointment comes after Netflix announced layoffs of 6% (about 1,000 employees), its largest job cut since 2022

** Out of 51 brokerages, 37 rate the stock as “buy” or higher, 12 rate it as “hold,” and 2 rate it as “sell.” The median target price is $94—data compiled by LSEG

** As of the previous trading day's close, NFLX shares have fallen nearly 23% year to date, far underperforming the S&P 500 index .SPX, which rose 13.1%


(For the convenience of non-English speakers, Reuters provides automated translations of its reports into several other languages. Due to the potential for errors or insufficient contextual adaptation, Reuters does not guarantee the accuracy of automated translation. Automated translations are provided merely for readers’ convenience. Reuters accepts no liability for any damage or loss caused by the use of automated translation features.)

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