e.l.f. Beauty Launches First Virtual Styling Experience on Zepeto

MT newswire2026/10/12 07:45

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03:45 AM EDT, 10/12/2026 (MT Newswires) -- e.l.f. Beauty (ELF) said Monday its e.l.f. Cosmetics brand launched "Express Your e.l.f.," a virtual avatar styling feature on the Zepeto social metaverse platform. The feature allows users to discover beauty trends and create virtual looks for their avatars, the company said. The program expands the brand's presence in gaming platforms, which already include Roblox and Twitch, e.l.f. Beauty said.

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e.l.f. Beauty Launches First Virtual Styling Experience on Zepeto

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