Kyndryl, WPP Expand Strategic AI, Marketing Partnership

MT newswire2026/10/06 08:43

04:43 AM EDT, 10/06/2026 (MT Newswires) -- Kyndryl (KD) and WPP (WPP) said Tuesday they expanded their strategic agreement to advance business platform transformation, marketing, and joint go-to-market projects. WPP will apply Kyndryl's artificial intelligence framework to modernize its applications, retire legacy systems, and reduce technical complexity, the companies said. WPP will also adopt the Kyndryl Bridge digital platform to integrate and manage its technology environment, they said. Kyndryl also named WPP its preferred global marketing partner, expanding their relationship into digital, experiential and integrated marketing services, according to the companies.

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