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BrilliA buys majority stake in Malaysian lingerie retailer Neubodi

BrilliA buys majority stake in Malaysian lingerie retailer Neubodi

BitgetBitget2026/10/05 11:01

BrilliA acquired a majority equity interest in Malaysia-based lingerie brand and specialty retailer Neubodi, effective Aug. 1, 2026. Deal expands BrilliA beyond B2B supply and design into consumer-facing specialty retail in Southeast Asia. Neubodi operates 11 stores in Malaysia, supported by e-commerce and social-commerce channels. Neubodi targets about US$ 3 million net sales in 2026, with a 10% to 12% net profit margin. Neubodi co-founder Tan See See will remain CEO; Ooi Kit Joyce stays on the senior management team. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Brillia Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20261005490189) on October 05, 2026, and is solely responsible for the information contained therein.

  • BrilliA acquired a majority equity interest in Malaysia-based lingerie brand and specialty retailer Neubodi, effective Aug. 1, 2026.
  • Deal expands BrilliA beyond B2B supply and design into consumer-facing specialty retail in Southeast Asia.
  • Neubodi operates 11 stores in Malaysia, supported by e-commerce and social-commerce channels.
  • Neubodi targets about US$ 3 million net sales in 2026, with a 10% to 12% net profit margin.
  • Neubodi co-founder Tan See See will remain CEO; Ooi Kit Joyce stays on the senior management team.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Brillia Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20261005490189) on October 05, 2026, and is solely responsible for the information contained therein.

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