Agassi Sports Entertainment forms Let’s Play unit to pursue global racket sports club partnerships
Bitget2026/10/01 12:33- Agassi Sports Entertainment formed Let’s Play, LLC as a wholly owned facilities unit to build a global racket-sports club network.
- Strategy centers on acquisitions, partnerships, and collaborations with club operators to expand pickleball and padel footprint.
- Plan includes master licensing deals with country operators and partnerships with hotels and resorts for branded facilities and programming.
- Jonathan Fornaci was named president of Let’s Play to lead expansion and potential M&A execution.
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