Update: SoundHound AI Shares Rise After Launching Voice Technology in Kia Sorento in India

02:33 PM EDT, 09/30/2026 (MT Newswires) -- (Updates with the company's stock move in the headline and the first paragraph.) SoundHound AI (SOUN) shares were up 3.4% in Wednesday trading after the company said it has launched its voice and generative artificial intelligence technology for the Kia Sorento model in India. The integration adds real-time generative capabilities to the automaker's digital assistant, providing conversational support to adjust cabin systems, access the digital owner's manual, and perform dynamic searches for live navigation, the company said. Price: 6.04, Change: +0.20, Percent Change: +3.42