Sony (SONY.US) will be absent from the 2027 CES exhibition and shifts focus to entertainment content after ending its joint venture project with Honda (HMC.US).

According to Zhihu Finance APP, Sony Group (SONY.US) will be absent from the 2027 International Consumer Electronics Show (CES), ending its decades-long history of participating in this electronics extravaganza in Las Vegas and shifting its focus more towards its entertainment content business. The decision to completely withdraw from CES will reshape the layout of the exhibition areas at this globally renowned consumer electronics event. Sony has long held one of the largest booths at CES; even as its Japanese peers have successively reduced their presence, Sony has remained a key exhibitor, with its keynote speeches attracting large audiences.