Yokohama Rubber joins ITOCHU-led PROJECT TREE to boost natural rubber supply chain traceability

Bitget2026/09/25 01:01

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Yokohama Rubber joined ITOCHU-led PROJECT TREE to improve sustainability of natural rubber through blockchain-based supply-chain traceability.
Commercial-vehicle tires using PROJECT TREE natural rubber began supplying FamilyMart-operated fleets as project-supported tires on Sept. 25, 2026.
Move targets EU Deforestation Regulation compliance ahead of its Dec. 30, 2026 effective date for natural rubber due diligence.
Natural rubber makes up about 30% of tire raw materials; tires account for about 70% of global natural rubber consumption.
Yokohama Rubber cited existing traceability steps including FSC Chain of Custody certification, RubberWay Geo-Mapping, and support for Thai smallholders.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. YRC - Yokohama Rubber Co. Ltd. published the original content used to generate this news brief on September 25, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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Yokohama Rubber joins ITOCHU-led PROJECT TREE to boost natural rubber supply chain traceability

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