On Running partners with Mbappé to enter the football sector; football boots will be released in 2027

On Running has officially announced its partnership with football superstar Kylian Mbappé to enter the football field. On Running co-founder David Allemann publicly stated that the brand's football boots will be launched to the retail market in 2027, positioning them as high-end products. It is reported that Mbappé will not only wear the football products developed by On Running in competitions, but will also directly participate in the development and testing of future football boots and apparel, and become the brand’s global ambassador. Regarding the incentive mechanism for the collaboration between On Running and Mbappé, On Running's Asia-Pacific PR head Adrian revealed in an interview that the partnership between On Running and Mbappé is a long-term, highly collaborative relationship focused on co-creation and product innovation, driven by an entrepreneurial spirit, with the incentive mechanism including both cash and equity. (Every Economic Daily)