Apple's First Foldable iPhone Headlines John Ternus's September 9 Keynote

Apple will hold its first major product keynote under new chief executive John Ternus on September 9. A foldable iPhone is expected to headline the event at Apple Park in Cupertino. Tim Cook became Apples executive chairman on September 1, and Ternus took over as chief executive the same day. The keynote marks Ternuss first appearance in the Steve Jobs-style keynote format previously reserved for Apples sitting chief executive. Foldable iPhone Tests Ternuss Hardware Vision Analysts expect a refreshed Siri AI assistant to feature alongside new hardware. The lineup is expected to include the iPhone 18 Pro and Pro Max. Apples first foldable iPhone and updated Apple Watch models are also expected. Bank of America analysts have framed the keynote as a test for Ternus. They say he must show Apples hardware strength can carry into the AI era. Apple never had to be first to win the game. Woo Jin Ho, senior hardware analyst, Bloomberg Intelligence Ho said the two companies compete for different customer bases, since Android and Apple fans rarely switch. He expects Apples foldable to ship around 10 million units in its first year. That is modest next to standard iPhone volumes. A Samsung mobile product management executive welcomed the added competition. The executive told CNN that more players in the foldable segment would help the category overall. Ternus has also said he wants artificial intelligence to shape Apples internal product development, not just Siri. That ambition is part of the broader AI leadership test. All Eyes on AAPL Megacap CEO transitions have often produced sharp first-year stock swings, and many are already keeping note of Ternuss stock market debut. Apple stock closed down at the end of last week ahead of the keynote. Image Source: Trading View The September 9 keynote will be the clearest signal yet of Ternuss hardware roadmap. It should also show whether the foldable iPhone can open a new device category or remain a niche add-on. Read the article at BeInCrypto