Magnite Secures 37 Media Owners for Live Streaming Ad Tool

08:43 AM EDT, 09/03/2026 (MT Newswires) -- Magnite (MGNI) has recruited 37 media owners worldwide for its Live Scheduler to arrange and monetize more than 4,000 live events since launching the live streaming advertising tool in November last year, the company said Thursday. Broadcasts included the FIFA World Cup matches, NFL Monday Night Football, the NHL Playoffs, and cultural events such as the Academy Awards, the company said. Magnite has seen a 56% year-over-year increase in live sports ad spend, with over 5,800 advertisers between January and July, the company said.