According to the latest mobile industry research by TrendForce, due to rising prices of components—especially memory—the overall cost of the upcoming iPhone 18 series by Apple is expected to increase. For example, the bill of materials (BOM) cost for the 256GB version of this series is estimated to rise by approximately 38% year over year, which will inevitably lead to higher retail prices. To avoid negatively impacting consumer willingness to purchase, Apple may choose to limit price increases

According to the latest mobile industry research by TrendForce, due to rising prices of components—especially memory—the overall cost of the upcoming iPhone 18 series by Apple is expected to increase. For example, the bill of materials (BOM) cost for the 256GB version of this series is estimated to rise by approximately 38% year over year, which will inevitably lead to higher retail prices. To avoid negatively impacting consumer willingness to purchase, Apple may choose to limit price increases

智通财经2026/08/10 09:21

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According to the latest mobile industry research from TrendForce, due to rising component prices led by memory chips, the overall production cost of the upcoming Apple iPhone 18 series is increasing. For example, the BOM (bill of materials) cost for the 256GB version of this series is estimated to rise by about 38% year-on-year, which will inevitably push up the retail price. To avoid negatively impacting consumer purchase intent, Apple may control the price increase by reducing its gross margin, aiming to expand its market share.

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