Tokyo Fashion Brand Expands Into Bitcoin and AI
Mac House rebrands as Gyet to diversify into cryptocurrency, Web3, and AI. The company increases share capacity and begins US-based Bitcoin mining to build digital asset reserves and support technology-focused growth.
On Wednesday, Japanese casual apparel retailer Mac House announced that shareholders approved a name change to Gyet Co., Ltd., signaling a strategic shift into crypto and digital assets.
The move highlights a broader corporate plan centered on cryptocurrency, blockchain, and artificial intelligence. It reflects the company’s ambition to launch a global Bitcoin treasury program, drawing attention from both domestic and international observers.
“Yet” and Its Global Significance
Gyet’s amended corporate charter introduces wide-ranging digital initiatives, adding cryptocurrency acquisition, trading, management, and payment services. The new objectives also cover crypto mining, staking, lending, and yield farming, as well as blockchain system development, NFT-related projects, and research in generative AI and data center operations. These changes indicate a clear intent to diversify beyond apparel and position the company within global technology and finance sectors.
The rebranding reflects Gyet’s aim to operate with a broader international outlook. Its new name conveys three concepts: “Growth Yet,” “Global Yet,” and “Generation Yet,” signaling a desire to create technology-driven value for future generations while expanding beyond Japan’s domestic market.
Bitcoin Purchasing and Mining
Gyet declared its digital asset ambitions in June 2025 and in July signed a basic cooperation agreement with mining firm Zerofield. The company has since begun a $11.6 million Bitcoin acquisition program and is testing mining operations in US states such as Texas and Georgia, where electricity costs are relatively low. Its goal of holding more than 1,000 BTC is modest globally, but the model—funding purchases and mining with retail cash flow—remains unusual for an apparel business.
Within Japan, Gyet follows companies such as Hotta Marusho and Kitabo, which have also diversified into cryptocurrency activities distinct from their original operations. This move may accelerate corporate Bitcoin holdings as a financial strategy, attract interest in overseas mining ventures by Japanese firms, and reduce perceived barriers for non-tech companies exploring Web3 or AI projects.
Hybrid DAT Model: Traditional Commerce Meets Digital Asset Management
Gyet plans to grow its Bitcoin reserves through both direct purchases and mining while pursuing AI-based services and potential acquisitions to broaden its business portfolio. The company intends to combine its nationwide retail presence with emerging digital technologies to create a hybrid model of traditional commerce and cryptocurrency management.
To support expansion, Gyet increased its authorized share count from 31 million to 90 million, giving it greater flexibility for future financing and capital planning.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
You may also like
Polkadot network activity surges 150%, DOT faces key price levels
Seeker can retrace 40%, but it will not kill SKR’s bullish trend – Here’s why
AI Capital Bureau: A Detailed Analysis of “Long-term Commitments” -- The “Invisible Leverage” of Nvidia and Cloud Giants
The latest report from Morgan Stanley reveals that tech giants such as Google, Meta, and Microsoft have accumulated more than $1.3 trillion in off-balance-sheet commitments, which, prior to delivery of procurement obligations, are only disclosed in footnotes. $675 billion in leasing commitments have yet to be included on the balance sheet. Due to differences in contract terms, power PPAs fluctuate between being classified as leases, purchases, or derivatives. "Take-or-pay" contracts have become deeply embedded within third-party financing structures. Oracle's commitment scale has reached seven times its future cash flow. If AI demand expectations reverse, these carefully designed accounting arrangements will become impossible to conceal.
Chips contribute nearly 80% of export growth—Is the South Korean economy “putting all its eggs in the AI basket”？
Driven by the continued demand for artificial intelligence (AI) infrastructure, South Korea’s exports in August maintained fast-paced growth led by semiconductors. However, this remarkable growth rate has also triggered concerns about “where things will go next.”
Crypto prices
More
