Platform X announces it has transformed into a video-first platform

Elon Musk's social media platform X announced on Tuesday that it is now a video-first platform, no longer focusing on short message services like its predecessor Twitter. The company made this declaration in a blog post aimed at advertisers. As proof of its video transformation, X touted a new video feature, claiming that its daily active users have exceeded 100 million, with more than half of them being Generation Z, the fastest-growing users on X. It also mentioned that the platform now allows users to post longer videos, and claimed that "just in December, people watched the equivalent of 130 years of 30 minutes or more of video." However, X's blog post lacked details. An anonymous insider at the company expressed skepticism about the claims in the blog post, saying, "I think it's too early to announce that we are a video-first platform." (Global Market Report)