Porsche plans to increase the average price of its top models by about 20% before 2030.

智通财经2026/10/08 10:56

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Porsche plans to increase the average price of its most expensive models by about 20% by 2030, emulating Ferrari’s strategy of boosting profits by enhancing product exclusivity. On Wednesday, Porsche CEO Oliver Blume announced during an Investor Day event a multi-year revitalization plan aimed at reviving performance by reducing vehicle sales and shifting toward higher-end models. Blume stated: “We want to further elevate our brand positioning, maintain Porsche’s uniqueness, and enhance our pricing power.” By 2030, the average price of Porsche’s top models will rise from around €270,000 this year to more than €330,000. Meanwhile, the share of top models in its product portfolio is expected to increase from roughly one-third to 45%. Blume’s strategy will significantly reduce Porsche’s business scale, lowering the number of vehicles required for profitability to under 200,000 units. On Wednesday, Porsche maintained its targets of achieving a 10% to 15% operating profit margin and a maximum net cash flow margin for its automotive business of up to 12% by 2030. The company also plans to reach a 15% profit margin by 2035.

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Porsche plans to increase the average price of its most expensive models by about 20% by 2030, emulating Ferrari’s strategy of boosting profits by increasing product exclusivity. Porsche CEO Oliver Blume on Wednesday unveiled a multi-year revival plan at an investor day event, aiming to revitalize performance by reducing car sales and shifting to more high-end models. Blume stated, “We want to further elevate the brand’s positioning, preserve Porsche’s uniqueness, and enhance our pricing power.” By 2030, the average price of Porsche's top models will rise from around 270,000 euros this year to over 330,000 euros. Meanwhile, the share of top-tier models in the product lineup is expected to rise from about one-third currently to 45%. Blume’s strategy will significantly shrink Porsche’s business scale, with the number of cars needed to achieve profitability dropping to below 200,000 units. On Wednesday, Porsche maintained its targets of achieving an operating margin of 10% to 15% and a net cash flow margin of up to 12% from its automotive business by 2030. The company also plans to reach a 15% profit margin by 2035.

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智通财经•2026/10/08 14:26