Jensen Huang: No new legislation needed for AI safety, market forces are sufficient

NVIDIA CEO Jensen Huang stated that ensuring artificial intelligence safety does not require new laws and regulations; the market mechanism is already sufficient to impose necessary constraints.

On September 15, Jensen Huang made these remarks at the Salesforce Dreamforce conference held in San Francisco. In a conversation with Salesforce CEO Marc Benioff, he emphasized that companies should control the pace of product launches themselves to ensure that their products can gain market acceptance.

Jensen Huang’s statement directly responds to widespread debates on AI governance. As regulators and legislators discuss how to oversee AI, the voice of the head of the world’s largest AI chip supplier has become a significant industry indicator.

Jensen Huang clearly opposes viewing the pace of AI innovation and product safety as opposing forces, calling this a “false dichotomy.” He said:

Both can absolutely be achieved at the same time.

He believes that companies can absolutely balance safety while advancing AI development—the key is to manage the pace of releases until there is sufficient confidence in the market’s acceptance of the product.

Regarding governance, Jensen Huang prefers relying on market mechanisms rather than government intervention. He stated, “Market forces have long existed” and are sufficient to effectively constrain the safety of AI products.

This stance is clearly at odds with some policymakers’ positions. The debate over whether AI requires dedicated legislation is heating up across major economies, and Jensen Huang’s comments are certain to add a new dimension to this discussion.

Currently, the U.S. Congress has yet to pass unified federal legislation comparable to the EU’s “AI Act,” instead putting forward focused proposals that center on two areas: extreme risk prevention and national security.

Recently, lawmakers from both parties jointly proposed the “AI Kill Switch Act,” which would require developers of the most advanced AI systems to retain the capability to restrict, suspend, or completely shut down their systems. If there are signs of the system becoming uncontrollable and causing catastrophic harm, the Department of Homeland Security (DHS) would have the authority to order an immediate shutdown.

At the same time, some legislators led by Senator Bernie Sanders are pushing for laws calling for a pause in the development and deployment of “Artificial Superintelligence” (ASI) until federal safety review regulations are improved.

On national security, the “Advanced A.I. Security Readiness Act” is currently under review in the U.S. Congress, requiring the National Security Agency (NSA) to devise defense plans to prevent foreign powers from stealing AI core technologies. The Senate Armed Services Committee has also included provisions in the annual National Defense Authorization Act mandating that the military introduce human oversight in the use of AI weapons and strictly prohibit fully autonomous decision-making.

On the executive side, in June 2026, the White House signed the “Executive Order on Advancing the Safe, Secure, and Trustworthy Development and Use of Artificial Intelligence” and established the “AI Cybersecurity Clearinghouse” to address vulnerabilities in advanced models.